Resonue
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A market warming scenario

One ICP, twelve voices, and atarget list that warms week after week.

No event to run, no feature to announce. Just the steady work of staying in front of your market, finally piloted the way RevOps pilots everything else: which target accounts it touches, how deeply, and what that depth turns into.

A fictional, illustrative walkthrough of how a RevOps team might use Resonue's ICP grading and account heat to turn always-on posting into measured target-account coverage.

Everyone tries, nobody can see

  • Each rep posts their own way, timidly, hoping something lands with the accounts on the list
  • At best they check post by post: a few interesting engagers, no cumulated view over the weeks, none across colleagues or the company page. They stop posting
  • RevOps can measure the ads account by account. The organic channel has no KPI at all, so it quietly gets dropped

?% Of your target accounts touched, and how deeply? Nobody can name either number.

Piloted against the ICP

  • Every engager on every post graded against one ICP, added up across every voice and every week
  • Reps see the cumulated effect of their own posts: which accounts, which people, how warm. So they keep posting
  • RevOps gets the KPI: coverage of the target list, depth by heat score, accounts moving on the pipeline board

26% Of an 800-account target list touched this quarter, with a heat score saying how deeply

  1. 01 Week one

    Marta writes the ICP down, once

    Marta, Head of RevOps, owns an 800-account target list and a board that asks how the ABM plan is going. The ads side she can report: LinkedIn Ads tells her which target accounts saw and clicked. The organic side, the posts her sales team writes, is a black hole: no idea which target accounts ever saw them, let alone which sides of the company those accounts care about. Nobody failed for lack of trying. A motion this broad and this slow, brand awareness across an entire target list, cannot run on anyone's memory. So she starts where every Resonue number starts: she defines the ICP, titles, industries, company sizes, geographies. From now on, every person who engages with any voice's post is graded against it, A, B, C, or off.

  2. 02 Every Monday

    Coverage, and how deep it goes

    Any rep can squint at one post and spot an interesting name in the reactions. That was never the question. The question is what all the posts, from all twelve voices, add up to over a quarter. The companies board answers it: every account touched, how many people from each, how often over the last 7 and 30 days. Marta reads it against her target list, and the ABM review has a coverage number for the first time. And not a binary one: the heat score tells her how deeply each account was touched, a stray like six weeks ago reads nothing like three people engaging this month.

  3. 03 Meanwhile, in sales

    Theo finally sees his posts add up

    Theo, an AE, used to be the rep who gave up: post twice, check the likes, spot one interesting name, conclude it isn't worth the energy. What he could never see was the cumulated effect. His Resonue dashboard shows it now: every person warming up across all of his posts, graded against the ICP, with the accounts they belong to and how often they come back. When he drafts an outreach, Rosa shows the themes that person keeps engaging with, pulled from every post they reacted to. Posting stops feeling like content and starts feeling like prospecting, so he keeps doing it.

  4. 04 Whenever the page goes blank

    The next post costs one click

    Writing was half the reason the posting used to die. Now, when Theo has nothing to say, one click asks Rosa for a draft: anchored in his own best-performing posts and the themes he already owns, written in his register, aimed at the ICP the workspace defined, the same accounts he's trying to warm. Not a template, a head start he edits in minutes. The cadence holds because nobody is staring at a blank page.

  5. 05 Two months in

    At Northwind Co., the echo becomes a signal

    No single rep could have seen it. Two Northwind names engaged Theo's posts, which on its own means little. But Resonue adds every voice's engagers into one account view: two more Northwind names were engaging with a colleague's posts and the company page, four people across five posts in six weeks. The account's heat climbs and the board flags it: a buying committee is forming. That is what a dozen voices posting into one system produce that a dozen reps posting alone never could: sporadic likes compounding into one warm account.

  6. 06 The quarterly review

    Awareness walks in with a number

    Marta doesn't open the review with a feeling. 208 of the 800 target accounts engaged with at least one post this quarter, and the heat score says how deeply each one was touched. The 30-day report shows which accounts are gaining interactions month over month, and the warmest ones are already moving on the pipeline board as influenced pipeline. The 74% the posting hasn't touched yet is no longer invisible, it's the plan for next quarter. Resonance stopped being a belief the company holds and became a KPI the board can audit.

    26%Of the 800-account target list touched this quarter
    41Warm accounts, the heat score says how deeply
    3Buying committees forming, flagged before anyone called
    9Target accounts now moving on the pipeline board

Make brand awareness a number your board can ask about.

The ICP grading, account heat, committee detection, and influenced pipeline in this walkthrough are shipped today. See the launch event and feature launch walkthroughs, or how Revenue Ops runs the whole system.

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Resonue is in early access. We're working with our first design partners now.